President and CEO of X Factor, Thomas La Vecchia, MBA began the company as X Factor Digital Marketing almost a decade ago to give business owners access to the best sales and digital marketing talent. In 2012 he developed a 4-step sales process called “The X Factor Selling System,” which became an Amazon best-selling title. Tom specializes in attracting, converting and retaining customers. Tom’s goal is to provide your business with the tools for success including sales training, SEO, public relations and more through an omnipresent approach. Tom is a best-selling (2X) for both editions of The X Factor Selling System. He also authored the first ever textbook covering Male Aesthetic Surgery edited by Dr, Douglas S. Steinbrech. He is also host of the New Theory Podcast.