So, You Want To Have A Skin Care Line? 5 Essential Steps To Prepare You For Success

Course Overview

Preview what you'll learn in this program

Aug 2023

Released

What You'll Learn

This session will share five essential criteria for any budding beauty entrepreneur interested in having their own skin care line. These include understanding what a Product Profile is and how to create one, identifying the brand’s Ideal Customer Avatar (ICA), pinpointing the brand’s Hero product, knowing initial Cost Of Goods (COGS) and the options available for product manufacturing.

Disclaimer

This website – LearnSkin by LearnHealth Inc. - and the information provided on the website is for educational purposes only. The information provided does not replace advice from a physician or a qualified health provider. The information provided on this website should never be used as a substitute for medical advice, diagnosis or treatment of health conditions or problems and should never be used to disregard, delay or refuse treatment. LearnHealth Inc. makes no warranties nor express or implied representations whatsoever regarding the accuracy, completeness, timeliness, comparative or controversial nature, or usefulness of any information contained or referenced on this Website. LearnHealth Inc. does not assume any risk whatsoever for your use of this Website or the information contained herein. Health-related information changes frequently and therefore information contained on this Website may be outdated, incomplete or incorrect. Statements made about products are not official statements made by the Food and Drug Administration. Use of this Website does not create an expressed or implied physician-patient relationship. You are hereby advised to consult with a physician or other professional health care provider prior to making any decisions, or undertaking any actions or not undertaking any actions related to any health care problem or issue you might have at any time, now or in the future. In using this Website, you agree that neither LearnHealth Inc. nor any other party is or will be liable or otherwise be responsible for any decision made or any action taken or any action not taken due to your use of any information presented.

Faculty

Elisha L. Reverby, LE

Accreditation Information

This session will share five essential criteria for any budding beauty entrepreneur interested in having their own skin care line. These include understanding what a Product Profile is and how to create one, identifying the brand’s Ideal Customer Avatar (ICA), pinpointing the brand’s Hero product, knowing initial Cost Of Goods (COGS) and the options available for product manufacturing.

Learning Objectives:

To understand the difference between white label, private label and in-house manufacturing of desired products and the benefits / disadvantages of each.
To define one’s “why” for creating their line and the qualities that set their brand apart to give it the competitive edge it needs in the highly competitive and saturated beauty market.
To know the important questions every beauty entrepreneur must ask and answer about their products in order to move forward with suppliers, manufacturers and even potential investors.
To stress the importance of understanding the brand’s ICA is and the importance of targeted marketing for having a successful skin care brand.

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Lesson 10hr 57min